Navigating the Mobile Frontier
Has there ever been a moment when you took a look at your smartphone, and thought that it may contain the solution that would help you become a financially independent person? Here I am, typing this article on that reliable mobile device, and it amazes me how I got to where I am today. What used to be a seemingly ridiculous question is now enthusiastically answered with an assured ‘yes’; ‘Can I do affiliate marketing on mobiles?’ Follow me as I take you through this uncharted territory of online business, opportunity is just a click away.
The Mobile Revolution
When I started experimenting with affiliate marketing programs, desktop PCs acted like owns of the internet world. But indeed as they say time waits for no man, and alas now it is the tides that have dramatically shifted.
Here is the largest and most unstoppable surge that is mobile.
The statistics paint a picture of a world increasingly dominated by mobile devices:The statistics paint a picture of a world increasingly dominated by mobile devices:
• It is estimated that by the year 2019, the users of the smartphone reached 4. 8 billion – which will be two thirds our currently global population.
• Year after year, we are observing the growth of the mobile commerce phenomenon, which is quite natural.
• According to market estimations, it is expected that in the United States mobile commerce would contribute more than 50% of all the internet retail sales by 2021.
These are not simple statistics, they are changes in the consumers’ behavior that I have observed in my daily life. What know, for sure, is that when I first learned of my website’s stats, more than 70% of the affiliate traffic was generated via mobile. It was a really enlightening moment which turned me to change the strategy of doing business completely.
The nature of affiliate marketing particularly in the mobile arena is still an enigma to many as they try to put the puzzle together.
Well, before we define exactly what mobile affiliate marketing is, let us understand what we mean by the terms, mobile and affiliate marketing. In other words, its application involves optimizing affiliate marketing for the use of smartphones. It is about understanding and looking into the specific behavior, choices and requirements of the mobile customers and then operating out methods that would connect with these clients on an emotional level.
The preference for mobile is therefore not a question of the future but rather the present, often stating that one must go where the customers are and not where the organisation feels comfortable to be.
This quote could be confidently stated as a guiding star in the world of mobile affiliate marketing. As said before, it acts as a constant reminder that this particular field is not all about how to adapt the conventional approaches into this new age mobile-first world, but is equally about how to rebuild the very perspective of the customer experience.
The Popularity of Mobile Affiliate Marketing
I will not deny that at first, when I decided that it was time to switch my work only on mobile I had certain doubts. Would that effort generate benefits equivalent to the boosts that the pilots got in their airworthiness ratings in return? Now, with years of experience under my belt, I can confidently say that the advantages are not only numerous but also incredibly significant:Now, with years of experience under my belt, I can confidently say that the advantages are not only numerous but also incredibly significant:
1. A World full of Opportunities
It is evident that the market of mobile affiliate marketing is still in the state of being explored. In my case, I found myself experiencing areas and possibilities that were virtually impossible to exist in the days of the PC orientation. It is similar to an explorer in the new territory filled with gold waiting to be found around each corner.
2. Availing the Possibilities of the Growth Wave
Mobile market is itself expanding but is expanding at a phenomenal pace and this is the reason why companies have started sponsoring mobile applications. Every day, new users and fantastic technologies are being introduced and with them, new methods of reaching out to prospective customers. It can be rather compared to riding on a constantly moving wave of growth and development.
3. Swift Returns, Mitigated Risks
The one of the most favourable aspects that can be discovered in mobile affiliate marketing is that the payment and risk factors can be even lower than when using traditional marketing techniques. Mobile has C2C immediacy that often leads to faster conversions, flexible adaptation of tactics, and, subsequently, quicker payback period.
Learning the Secrete to Mobile Affiliate Marketing
Mobile affiliate marketing was not easy for me to crack and although it involved trial and tested phase I was always learning. Here are some of the key lessons I've gleaned along the way:Here are some of the key lessons I've gleaned along the way:
1. Embrace a Mobile-First Mindset
It is imperative today that your digital content is not just amiable to mobile and tablet screens, it has to be optimized for them. I discovered this the hard way, when I realized my conversion rates on the mobile devices were so low. Design flipped steeply when a total overhaul was made with mobile users as the focal point. Today, that has changed and the ways I approach layout are the following- I always layout for mobile and then for the desktop.
2. Yet in this ‘new’ copyfight, content retains its place as the one true king.
The main principle of affiliate marketing, no matter the channel, is still about making the content relevant and useful. My concentration is on catfish articles, videos and infographics that add real value to the mobile audience. The major focus is to post content that can be assimilated well on the handheld devices in terms of information sharing and engagement.
3. That being said, Gesenhues et al. ’s study on Link Placement: The Art of Strategic Link Placement.
That is especially true when it comes to mobile devices, because a writable surface in this case is the screen, and space on it is often a scarce resource. The last observation is the specific approach to the placement of the affiliate links: they should be easily noticeable but not disturbing the overall user experience levels and, at the same time, ensuring high levels of click-through. It is a tricky area, but if well executed, you can increase your conversion rates and seal the deal while maintaining your clientele’s satisfaction.
4. Incorporating the factor of attracting the audience’s eyes or appeal to visuals
Thus, in the mobile world, a picture is not only worth a thousand words but far more than that. The implementation of enticing pictures and interesting videos has substantially increased not only the attention rates and the average time spent on the page. I have realized that the visuals are not just the pictures that give the surroundings aesthetics but rather the pictures that are telling a story or presenting products.
5. Getting the Most out of Affiliate Networks
Selecting the right affiliate network has helped my business a lot. These platforms have ensured that I get to access number of mobile compatible products and services as well as important information and features to enhance my campaigns. It is the help that the Internet and similar networks have provided where I have been able to expand my mobile affiliate marketing program.
Waking Up to the Mobile Future
Recalling my experience of engaging in mobile affiliate marketing, I feel a lot of enthusiasm in me towards what I ought to experience next. The environment is dynamic with opportunities and threats arising from day to day activities of the organisation. It is one of the few areas where creativity, fluidity, and the true love for people and the means of communication that belongs to them at best are valued.
It is imperative to recall that achieving the goals when it comes to mobil affiliate marketing does not presuppose having a perfect plan from the very start. It is based on embracing change, knowledge, and development in association with the evolving mobile environment. It’s a culture because it’s about realizing that your Smartphone is not just a gadget, but a door to a new world.
Therefore, is affiliate marketing possible on mobile? Absolutely. Not only can you do it, but in today’s world where so much communication is conducted online, it is quickly becoming mandatory. The very future of affiliate marketing is in mobiles and to my complete amazement that future is already here.
I wish you all the very best as you join the bandwagon of mobile affiliate marketing; remember there should always be more exploration, more innovation and above all, a strong realization of the primary role of adding value to the mobility of your targeted audience. The opportunities are unlimited and they are out there just waiting for someone daring enough enough to go for them.
Therefore, one must conclude that mobile affiliate marketing is not just a fleeting business fashion - on the contrary, it is a fundamentally new paradigm of doing business in the Internet space. It is all about identification, appreciation, and satisfaction of an audience’s want by offering them material in a context that will not interrupt their schedule. So, as you cross this frontier of breakthrough, do not lose focus of the fact that every touch point, be it a touch, click or a flick is a meet point, communication point, growth point.
Mobile is now a reality and the new question that comes arises is no longer “can I do affiliate marketing on mobile?” but “how can I leverage this massive opportunity?” Your campaign begins here …in the palm of your hands. If you are not prepared to adapt your business to the mobile future, then perhaps you didn’t have a happy holiday.